Marketing & Brand Coordinator | Beirut

Beirut
On demand
Posted on October 15, 2020 - 6 days ago - Beirut
Details
Price
On demand
Governorate
Beirut
Area
Function
Marketing, Advertising & PR
Employment
Full-time
Description

Marketing & Brand Coordinator | Beirut

Marketing Strategy:

• Plan, develop and implement advertising & marketing strategies including public relations activities.


• Assist in the development of short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.


• Oversee development and implementation of marketing communication efforts and materials.


• Play a key role in delivering powerful communication plans and content strategies across campaigns and projects.


• Develop and execute digital strategies including Instagram, Facebook, etc.


• Stay informed about, communicate, and apply new or current trends and best practices in digital marketing and analytics.



Marketing Activities & Campaigns:
• Monitor the reactions of customers and retail outlets to new products and brand initiatives.


• Follow up and coordinate with advertising agencies on all necessary deliverables.


• Prepare media agreements and follow up on fashion merchandise for photographic representation in an advertisement or a catalog.


• Plan and follow up on SMS messaging & E-mail marketing campaigns.


• Plan & coordinate strategic in-store events, pop-ups, fashion shows, trunk shows, new store openings, new brand launches & other marketing activities.


• Analyze and report on performance of promotional events based on marketing tactics, event offer, customer behavior, competitive landscape, etc.

.

.


• Google analytics report to be send to the management every week
• Direct and negotiate with suppliers & manufacturers for the production of seasonal window displays & collaterals
• Liaise with suppliers to collect all brand look books and marketing material.


• Follow up on printing inventory and ensure timely orders from suppliers.


• Collect and collate marketing invoices for proper tracking and accounting.



Customer Relation Management / PR:
• Follow up and full coordination with Bloggers and Brand Ambassadors
• Follow up on customers promotions and birthdays
• Oversee the development and execution of corporate events
• Develop and implement the business CRM & loyalty strategy to improve acquisition and retention of customers.



Social Media & Websites:
• Plan photoshoots twice per month for social media
• E-commerce: keep updated with looks uploaded
• Launch Depeche mode & 6:05’s e-commerce platforms (Page Design, registration, swift and bank payments method, shipping, etc.

).


• Ensure the E-commerce product pages are populated with relevant and in stock products to maximize sales potential
• Take part in the selection of the best-hit items to be featured on the E-shop; organize photo shoots to attractively present these items in total looks along the brand managers.


• Conduct audits of the sites to ensure they are continuously & consistently updated.


• Track & analyze website performance using Google Analytics.


• Handle online orders with the team.


Brand Coordinator
• Stay up-to-date on new trends, surfing sites and monitoring international markets
• Analyze consumer buying patterns and predict future trends
• Getting the floor feedback about the brands & the products
• Improve stock rotation for respective brands.


• Visit to stores regularly and understand key issues with brands.


• Meet customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services.



Floor Training:
The brand coordinator should provide regular training to staff, latest fashion trends and must have garments, brands knowledge, etc.


The trainings should be updated every season.


• Terminology
• Trends of the season
• Brand awareness
• Fabric & cuts
• Mix & match
• Body shape

Local production:
• Working with the stylist to prepare ongoing sketches / styles.


• Decide on a theme for a collection and work with designers.


• Propose new styles based on what is missing in the store.


• Overseeing the final prototype of the designs, place order and pricing them upon receiving the goods.



Job requirements
• Interpret fashion dynamics, understand company brand strategy, passionate for fashion
• Excellent written and verbal communication skills
• Strong Organization, Planning and Analytical skills
• Strong Leadership skills & strong negotiations skills
• Adaptability / Flexibility / Innovation
• Decision-making

Candidate Profile:
• University degree in a related field (Advertising, Marketing, Fashion Design…)
• Minimum 5 – 8 years of experience in retail marketing
• Experience with social media platforms as well as the execution of online campaigns
• Background in digital audience analysis, market research and communication
• Fluent in French and English
• Computer skills are a must

» Other tasks may be assigned to you based on operational requirements

Similar Ads