Brand Manager | Beirut

On demand
Posted on May 10, 2022 - 14 days ago - Beirut
On demand
Marketing, Advertising & PR

Brand Manager | Beirut

The role of the Brand Manager is to manage the product’s marketing activities that includes: market research, launching, pricing, follow up on sales and distribution performance, retail audit analysis, and post-sales brand status, for the purpose of establishing a dominant brand name, and capture significant market share, as per company strategy.


- Provide input, and properly prepare marketing/advertising plans for company’s new and existing products to maximize product exposure and capture customer awareness.

- Assist the management in preparing the business plan of a new brand introduction (when needed).

- Identify changing marketing needs and suggest different marketing strategies based upon analysis of product performance and consumer behavior so that product market share and revenues are maximized.

- Manage the brand’s yearly budget, ensuring clear budgeting allocations, optimized expenditures, and monthly reconciliations as per spent activities
- Conduct and analyze market research, retail audits, and competitor intelligence activities to understand customer needs and consumer behaviors and recommend competitive strategies.

- Analyze price-fishing reports provided by the trade marketing and ensure brand competitive pricing.

Suggest price positioning or re-positioning strategies based on market dynamics
- Monitor stocks, participate in sales forecast meetings, propose solutions to secure sales revenues in case of out-of-stock situations
- Evaluate marketing activities both qualitative and quantitative, and produce reports in terms of cost versus profits, return on investment, and long term branding
- Prepare in advance for the implementation of the monthly promotions and activities to clearly communicate the plan with the sales team on time.

- Monitor on a weekly basis the sales performance by brand /channel in order to spot gaps, assess situations and help the sales team achieve targets.

- Assure the management of all product portfolios to comply with operational standards and regulations (safety and hygiene) so that external compliance is enforced and risk to group is minimized
- Any other related tasks as per management’s request.

- Bachelor in Marketing, Marketing & Advertising, or any related field from a reputable institution.

- MBA or Relevant Professional Certification in Marketing are a plus.

- Minimum of 3 years of experience in brand management role.

- Experience in FMCG companies, and especially in confectionery products.

- Fluency in French, English and Arabic.

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